
Pravalika Dhulipalla
Senior Data Analyst
As a Lead Data Analyst, I bring structure to complexity—enabling teams to uncover insights, align strategy, and drive measurable results. Explore my projects to see how data-driven insights translate into real-world impact.
Profile
Senior Data Analyst
Senior Data Analyst with over four years of experience in the energy industry, specializing in customer satisfaction and customer complaints reporting packs. Expertise in Power BI, SQL and developing robust data pipelines for large organizations. Demonstrated success in leveraging technical skills to tackle complex data projects and deliver actionable insights.

Work Experience
SENIOR DATA ANALYST | Northern PowerGrid | Jan 2023 - Present
Complex Data Analysis & Insight Generation
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Delivered complex data analysis using multiple internal data sources to generate actionable insights across customers and services.
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Applied analytical and statistical techniques to identify trends, patterns and opportunities for service improvement.
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Translated insight into compelling data stories that drove evidence-based decision-making and operational change.
Power BI Dashboards & Self-Serve Insight
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Designed and built intuitive, interactive Power BI dashboards enabling stakeholders to explore data and tell their own insight stories.
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Developed self-serve insight models that improved accessibility to performance and customer data.
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Automated reporting outputs, improving efficiency by 40% while maintaining auditable and reliable insight delivery.
Stakeholder Collaboration & Continuous Improvement
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Worked closely with stakeholders to understand business challenges and ensure insights aligned with agreed requirements.
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Tailored insight communication for both technical and non-technical audiences, improving insight adoption and confidence.
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Contributed to wider reporting, insight and continuous improvement initiatives across the analytics function.
Key Achievements
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Delivered actionable customer and service insights that directly informed performance improvement initiatives.
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Built Power BI self-serve dashboards that increased insight accessibility and reduced ad-hoc reporting demand.
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Improved data accuracy and auditability by 30% through strengthened data validation and reporting controls.
Data Analyst | Independent Utility Advice | Mar 2022 – Oct 2022
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Produced customer and service performance reporting using SQL and Power BI.
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Supported insight generation to identify service gaps and improvement opportunities.
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Maintained consistent and auditable reporting processes.
Internship
NORTHUMBRIA BUSINESS CLINIC | SR1 Development | Feb 2022 – Dec 2022
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Contributed to the development of business growth strategies by conducting in-depth market research and analysing industry trends, identifying key opportunities for expansion and innovation, while effectively collaborating with cross-functional teams.
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Worked closely with senior analysts and business stakeholders to understand reporting needs, leveraging strong interpersonal skills to deliver actionable insights through dynamic and interactive Power BI visualizations.
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Assisted in data governance initiatives by defining and implementing data quality checks, access control protocols, and compliance procedures within the Power BI platform, demonstrating adaptability to evolving business requirements and ensuring data integrity and regulatory adherence.
Education
MSc. Business Analytics | Merit | Sep 2021 – Dec 2022
Modules – Machine learning, statistical analysis, data visualisation and data modelling.
Bachelor of Business Administration | Distinction | Apr 2018 – Apr 2021
Modules – Data management, stakeholder management, data governance, Business strategies
Skills
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Analytics & Insight Tools: Power BI (DAX), SQL Server Management Studio, Excel (Advanced), Data Modelling, Automated Dashboards
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Analytical & Statistical Methods: Trend analysis, pattern identification, statistical techniques, research methodologies
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Insight Communication: Data storytelling, stakeholder engagement, technical & non-technical communication