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Pravalika Dhulipalla
Senior Data Analyst
As a Lead Data Analyst, I bring structure to complexity—enabling teams to uncover insights, align strategy, and drive measurable results. Explore my projects to see how data-driven insights translate into real-world impact.
Customer personality and buying pattern analysis using R Programming
This project outlines the execution of cluster analysis using R programming to identify distinct customer segments and their corresponding purchasing behaviors.
OVERVIEW:
Customer Personality Analysis makes it simpler for businesses to adapt their goods to the unique wants, habits, and concerns of various consumer types. It also helps businesses better understand their clients/ customers.
Key Highlights of this project:
1. Extensive Data exploration and manipulation.
2. Handling missing values in data.
3. Data Visualizations for clear understanding.
4. Clustering Analysis.
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