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Pravalika Dhulipalla
Data Analyst
Hello! I'm Pravalika Dhulipalla, an experienced data analyst with a Master's degree in Business Analytics. I am currently employed at one of the leading Energy company in the UK. Check out my projects for more.
Customer personality and buying pattern analysis using R Programming
This project outlines the execution of cluster analysis using R programming to identify distinct customer segments and their corresponding purchasing behaviors.
OVERVIEW:
Customer Personality Analysis makes it simpler for businesses to adapt their goods to the unique wants, habits, and concerns of various consumer types. It also helps businesses better understand their clients/ customers.
Key Highlights of this project:
1. Extensive Data exploration and manipulation.
2. Handling missing values in data.
3. Data Visualizations for clear understanding.
4. Clustering Analysis.
Project Gallery
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